The first step to internationalizing your business is to make sure all visitors to your website can understand what is written there.
Your web content
If you want to attract international clients and partners to your website then it’s probably a good idea to make sure they can read what you have written, in a language they understand, this is usually English. The English should be well written, persuasive and interesting.
This may seem like a lot of work, however, it is not always necessary to have the entire site written in English as parts of your business may just be for your own country.
Your Social Media
With Social Media it is best to simply set up new accounts to inform or attract international clients. You can feed the accounts from the English part of your website. We can write headlines, content and blogs for you.
In-house company documentation
All businesses have in-house documentation. These can be templates for contracts, agreements, letters of intent, invoices, purchase orders etc. For your international clients these need to be written in English. We can do this for you.
The Headlines or Voice-Over on your promotional videos should also be in English. We can do this for you and we can help to find a good, native English voice-over actor, for the narration.
Your Press Releases – Brochures - Leaflets
All of the above help to promote your business and keep your clients informed about what you are doing, your successes and your future plans. All this content needs to be in a language they understand.
Copywriting is writing text (copy) for use in advertising,