TransCreation

TransCreation

Transcreation: Tailoring and modifying content or slogans from one language to another, while keeping the meaning, spirit, and focus of the original.

Transcreation means taking the essence of a message and keeping culture in mind, re-creating it in another language or dialect.

A joke, a saying or a proverb in one language quite often makes, either no sense; is at times hilariously funny, at times highly offensive or downright silly, in another.

Cultural differences can be frightful barriers to communication. Even when the translation is absolutely perfect the meaning is useless. Transcreation crosses these barriers

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